How Tacony Eliminated Ghosting by Leveraging Authenticity

See how Tacony increased application rate, eliminated ghosting, and vastly improved their employee engagement survey participation.

Virtually eliminated ghosting
Increased application rate by 34%
Engagement survey participation increased from 86% to 94%
Company Size
Fenton, Missouri

Examples of Videos Used to Tell the Story

Our Open Door Policy
Why Tacony?
A Family Owned Business

Retooling a Storied Company’s Talent Brand To Get Results

Tacony Corporation is the number one supplier of premium sewing and floor care products for independent retailers throughout the United States. The company was founded in 1946 and guided by the values of "Trust, Tradition, and Teamwork." With more than 300 associates in nine offices worldwide under the leadership of CEO Kristi Tacony Humes, Tacony's mission is to create long-lasting relationships based on trust.

Poised for continued growth, Tacony looked for ways to revamp and expand its talent brand to attract exceptional people in a challenging market. Tacony engaged Largely to capture the company's spirit and provide candidates with an authentic insight into the company's incredible culture.

Leveraging Authenticity to Attract & Engage

When Tacony approached Largely, they were in front of an excellent opportunity. They had a fantastic team and an incredible culture, and the business grew. However, standing apart from other manufacturing companies in their markets was a strategic priority. To meet this challenge, Tacony worked with Largely to create a talent marketing strategy that would truly showcase their culture by leveraging the stories and personalities of their team.

The Tacony team captured perspectives from line workers to customer support to the CEO. Their team contributed video stories ranging from work culture and critical milestones to lighthearted skits and "dad" jokes. The talent acquisition team deployed these videos on the job listings at the Tacony careers site to provide an authentic day-in-the-life perspective of working at Tacony.

Creating Moments that Matter

Emily Buescher, Corporate Recruiter at Tacony, included Largelys in her post-application touchpoints with candidates to prepare them for their interviews and get comfortable with the process, from knowing where to park to putting faces to names of who they meet.

Results Were Transformative

Tacony achieved a 3x improvement in candidate engagement on job postings and increased applications by 34% for hard-to-fill jobs. By preparing and enabling candidates for their interviews, ghosting was virtually eliminated.

Tacony set itself apart from other companies in the region & industry through the power of their stories.

Implementing Largely had positive results across the entire HR function.

  • Increased participation from employees who completed the engagement surveys from 86% in year one to 94% in year two
  • Higher satisfaction from hiring managers due to more prepared candidates
  • Internal recognition increased as employees became Tacony Famous from their videos

Investing in Candidate Experience Pays Dividends

Tacony’s journey is a masterclass of looking at your candidate experience holistically and realizing the ROI you can get by investing in all steps of the candidate lifecycle.

Investment in this area is best recognized by improving multiple stages of the journey and Largely can enable those improvements.

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