Keeley leveraged Largely’s talent marketing platform to enable Keeley’ns from across the country to tell their story.
Keeley Construction was founded in 1976 as a family-owned paving company. Over four decades and 1,000+ employees later, Keeley's founding principles remain the same. The safety, well-being, and career growth of their team members are the benchmarks of their success. As a customer-centric partner providing innovative solutions, Keeley began working with Largely to improve visibility into their award-winning culture.
According to Associated Builders and Contractors, the construction industry will need to attract nearly 650,000 additional workers on top of the normal pace of hiring in 2022 to meet the demand for labor. With its continued explosive growth, Keeley knew they had to take action. Keeley Construction has a reputation for taking care of its people - known as “Keeleyn’s” - and finding a way to highlight and showcase the spirit and energy of the organization became a priority.
With a nationwide reach and roles spanning construction to corporate, Keeley leveraged Largely’s talent marketing platform to enable Keeley’ns from across the country to tell their story. Creating Talent Ambassadors with Largely, Keeley created authentic, impactful content. As a result, they were able to significantly improve their top of funnel candidate attraction. After only three months, the organization doubled their application rate.
To further support Keeley’s application process, Largely added a more candidate-friendly application experience by introducing a native “Quick Apply“ process.
Having an award-winning company culture already, Keeley simply needed the right platform to engage their internal teams to share their employer brand authentically and effortlessly. Providing a differentiated candidate experience, through unscripted and compelling employee storytelling, Keeley created a competitive advantage in the talent marketplace and they are winning as a result.
