Creating Connection:
How BEST increased hiring by 55% in less than 90 days

focusing on the funnel

Engaging candidates through dynamic communication

Activating Influence
BEST launched the Largely Campaign Experience within their existing text messages

Largely prioritized BEST's most important candidate messaging moments by adding links to Largely Campaign Pages in candidate confirmation and reminder SMS/Email messages.

The Experience
Campaign Pages provide critical candidate information & create excitement.

BEST Campaign pages featured stories shared by current employees covering behind-the-scenes, favorite game experiences, and interview information. Campaign pages also served as a moment to engage - with Call to Action buttons requesting candidate feedback and inviting candidates to "Work with a friend", resulting in a 10% referral rate - organically.

The result
55% Increase in Hiring Rate

Cultivating candidates throughout the recruitment experience reduces candidate attrition. Largely enhanced a basic and routine communication experience by showcasing employee stories dynamically - creating connection with candidates and helping them to visualize the experience of working at BEST events - and keeping them engaged - from attraction to hire.

The biggest sports event of the year
Football is, without a doubt, the most popular sport to watch in America. In 2022 the NFL boasted 18 of the top 20 most viewed sports games. Unsurprisingly, the Super Bowl is the most watched sports event of the year.

When our team first started

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Here's what applicants are saying

BEST Applicant
Super Bowl 57

This is really good to see these employees job enthusiasm . I wish I was hired now and looking forward to MY 1ST EVENT!

It sounds very exciting and a good company to work for. I’m anxious to get started and see where this goes!

BEST Applicant
Super Bowl 57
BEST Applicant
Super Bowl 57

I find these employees for Best are very excited to work for you and it makes me excited for my interview today at 4:00pm!😊

The videos I just watched are amazing!!!  I look forward to my interview Monday at 1pm….WOW!!! 🤩

BEST Applicant
Super Bowl 57
BEST Applicant
Super Bowl 57

Sounds like a job just for me! Fun, Energetic and keeping patrons happy and in a fun/positive environment!!

Article by
Nic Weber